Master in Wine Culture, Communication & Management

A program to
market high-quality wine

Learn how to understand and promote high-quality and sustainable wine.

Immerse yourself in diverse wine cultures with our international study trips and expand your network in the wine sector.



A diversified view of wine

Get unique access to
distinct wine production areas

Experience first hand the connection between wine cultures of different countries with practical field-experience based on a wide range of activities to integrate theory and technique.

Understand the role that various aspects of management play in wine promotion by visiting from small-scale producers up to industrial scale companies.


Shift your career path

Expand your career
in Europe or abroad

Our main goal for students within a year of graduation:

  • A comprehensive and interdisciplinary academic model.
  • Close monitoring of our students with one-on-one and collective coaching sessions during the course.
  • A solid international network of companies.

With our resources and support, we can help you secure an internship in Italy or abroad to expand your career.



1 year of interdisciplinary studies

An experimental understanding
of the wine world

Learn with lectures and seminars with renowned international figures of the wine industry; complemented by a wide range of practical learning, including, study trips, vineyard visits, and tastings.

Become a wine professional able to harness marketing strategies with innovative communication, founded upon an interdisciplinary understanding of the business and the complexity of high quality wine.

Here’s a list of some of the interdisciplinary subjects included in this program:

  • Enology
  • Viticulture: traditional, organic, biodynamic
  • Sensory Analysis of Wine
  • Aesthetics of wine, Anthropology of Wine
  • Wine Law
  • Eno-Journalism and Wine Blogging
  • Creative Writing Workshop Competitive Strategy & Entrepreneurship
  • Wine Industry Marketing
  • Sociology of Food and Wine Consumption


Worldwide Network

Shift the course of your networking

Be part of a community coming from 90 different countries, expanding your academic journey beyond the realms of education.

Our internationality allows you to learn, in depth, different world cultures and start building your global network.

Our “Pollenzo Bubble” -as named by our alumni and students- guarantees that your university experience surpasses graduation.