Designed to train wine tellers and wine  ambassadors who market wine with storytelling based on its enological, agricultural, environmental and cultural complexity.

They will be grapevine cultivation, wine culture and winemaking professionals with the skills to generate new marketing strategies and manage product innovation.

This Master combines classes, tastings, visits to wineries and vineyards and study trips plus meetings led by Italian and international personalities from enology, agronomy, wine culture and wine management.

Designed with the Wine Bank and Slow Food’s Slow Wine and taught in a UNESCO castle in the Langhe.

Group: maximum 25 students
Required attendance: 80%
Program language: English

Program direction: Prof. Michele A. Fino

Application deadlines
First round: November 6, 2017
Second round: December 6, 2017

First ranking list: November 10, 2017
Second ranking list: December 11, 2017

Start date: January 24, 2018

Late applications may still be accepted following the aforementioned deadlines. For more information, please contact the Registrar Office at

Three areas will be explored during the Master in Wine Culture, Communication & Management:

I – Wine Culture
Students learn about wine’s millennia-old history and the winemaking process, with a focus on Italy, once known as Enotria, the land of wine.

II – Wine Communication
Based on a solid knowledge of wine culture and production, students learn how to communicate and articulate a storytelling approach to wine while acquiring the necessary skills to market it.

III – Wine Management
Students learn about the wine business through numbers and case studies, looking at legal repercussions of consumption in society and analyzing some of the industry’s best examples of sustainability.

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Within the Master in Wine Culture, Communication & Management, student’s classroom lectures will be complemented with a variety of formative experiences in the wine world: the study trips.

The beauty of experiential and innovative teaching methods used at UNISG and the three study trips allow the students to discover the most significant terroirs of our country.

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The Career Center supports students by helping them design their career project through the “Cultivating Your Career” program, structured around collective workshops and individual coaching.

Two Career Days per year (one international and one Italian) are organized by the Career Center to help students:

  • seek potential internship and job positions
  • start developing their own network of contacts
  • gain a better understanding of different professional sectors to start or continue their career
  • discover what UNISG gastronomes do once they graduate

Finally, students and graduates have access to the Career Center website where they can find job ads (up to 250 per year) news, contacts and updates.

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The university fee for the Master in Wine Culture, Communication & Management is €16,500
The fee includes:

  • all academic activities, including conferences, tastings, and seminars
  • study material (in digital format)
  • all study trip expenses as programmed, including travel, food and lodging
  • participation in all UNISG and Slow Food events as included in the Master program
  • civil insurance coverage (during academic activities)
  • private insurance policy covering urgent healthcare for non-European students
  • 4000 credits on your lunch cards to be used at UNISG Academic Tables
  • access to Career Office services (food sector job placement)

Note: Fees do not include the accomodation service in Pollenzo and the cost of obtaining an Italian permesso di soggiorno (residency permit, around €90). Non-EU citizens must apply for a permesso di soggiorno at the post office, or at the Al Elka Foreigners’ Service, within 8 working days after arriving in Italy.

Meal service: More information about the meal service

> an undergraduate or first-level degree
> proficiency in written and spoken English

Important Information

Students from all countries are eligible to apply. Note that for all educational documents (diplomas, degrees, certificates, transcripts) issued outside of Italy, official translations and an Italian consular accreditation (the “Dichiarazione di Valore”) must be obtained by the student and submitted to the Registrar Office. The original document must be handed in to the Student Registrar Office no later than the first day of the program and will be kept by the university for the duration of the program. (The consulate may choose to send the document directly to UNISG.) The application to UNISG must be completed through an Italian consular representative. Applicants should contact their local Italian consulate as early as possible to ensure adequate time for all consular processes.

The University of Gastronomic Sciences organizes a one-year Master program in Wine Culture, Communication & Management. In order to apply to the Master, candidates must:

  • register online
  • complete a motivational test
  • upload the documents for the application dossier

All the aforementioned application steps are free and non-binding.

The University of Gastronomic Sciences does not have an early admissions process. However, in some cases, and for justifiable reasons, it is possible to request an individual early admission by writing to and the Program Director.

Please explain your situation and attach supporting documentation. An early admission request can only be submitted after the first deadline.

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Some words about this master by our Professors…

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