Master in Wine Culture and Communication

A program to transform
the world of wine

Learn how to understand and promote high-quality and sustainable wine.
Immerse yourself in diverse wine cultures with our international study trips and expand your network in the wine sector.

Choose your own master experience after a period of introductory classes, by specializing in one of the following streams:

Wine Languages and Perception
Wine Marketing and Strategy


Online Open House Day on October 14, 2021

Application deadline: November 5, 2021
Start date: January 26, 2022


A diversified view of wine

Get unique access to distinct
wine production areas

Experience first hand the connection between wine cultures of different countries with practical field-experience based on a wide range of activities to integrate theory and technique.

Understand the vital roles of wine languages, management and communication, through visiting both, small-scale producers and industrial companies.

During the COVID-19 pandemic, we have developed new strategies that allow us to adjust our study trip offer according to present and potential future measures, always staying true to our experiential study approach.

Shift your career path

Expand your career
in Europe or abroad

Our main goal for students within a year of graduation:

  • A comprehensive and interdisciplinary academic model.
  • Close monitoring of our students with one-on-one and collective coaching sessions during the course.
  • A solid international network of companies.

With our resources and support, we can help you secure an internship in Italy or abroad to expand your career.



1 year of interdisciplinary studies

An experiential
understanding of a wine’s life cycle

Learn with lectures and seminars with renowned international figures of the wine industry; complemented by a wide range of practical learning, including, study trips, vineyard visits, and tastings.

Become a professional with a new perception of wine! Learn to navigate the diverse world of wine, by connecting innovative communication skills and an interdisciplinary understanding of terroir, style and production techniques.

Here’s a list of some of the interdisciplinary subjects included in this

  • Enology
  • Viticulture: Traditional, Organic, Biodynamic
  • Sensory Analysis of Wine
  • Wine Law
  • Anthropology of Wine
  • Eno-Journalism and Wine Blogging
  • Creative Writing Workshop
  • Sociology of Food and Wine Consumption
  • Competitive Strategy & Entrepreneurship
  • Wine Industry Strategy
  • Food & Wine Marketing
  • Wine Numbers
  • Philosophy of Wine

Worldwide Network

Shift the course of your networking

Be part of a community coming from 97 different countries, expanding your academic journey beyond the realms of education.

Our internationality allows you to learn, in depth, different world cultures and start building your global network.

Our “Pollenzo Bubble” -as named by our alumni and students- guarantees that your university experience surpasses graduation.