La qualità secondo COOP
I prodotti a Marchio sono per Coop la testimonianza dei valori che contraddistinguono l’impresa. Quindi, oltre ad essere sicuri, devono essere buoni, etici, rispettosi dell’ambiente, trasparenti e convenienti
Con Renata Pascarelli verrà presentato l’approccio utilizzato da Coop Italia al caso Olio di Palma, che ha portato alla sua eliminazione da tutti i prodotti a marchio.
Wednesday, November 16: Renata Pascarelli, Quality according to COOP
Brand products are for Coop testimony of the values that distinguish the company. Therefore, in addition to being safe, they must be good, ethical, environmentally friendly, transparent and economical.
The guarantee system requires the selection of selection and validation of suppliers, as well as strict methods of production (chemical-physical, bacteriological, sensory and performance standards, which are more strict and conservative than the law requires and in compliance with the policy defined by Coop. Many inspections occur during selling processes to comply with law regulations. Much attention is put on contrasting fraud thanks to innovative analysis.
Furthermore, they will present Coop Italia’s approach to Palm Oil, that excluded its use in all Coop branded products.