, coordinated by Professor Cinotto, who gave me a 360\u00b0 view and I was happy with it.<\/span><\/i><\/p>\nAfter completing the Master, how did you put the acquired knowledge and skills to good use and how did you use the UNISG alumni network?<\/strong>
\n<\/span><\/i>First of all, I stressed the UNISG Career Center in the truest sense of the word, evaluating all the proposals, opportunities and contacts.<\/span><\/i><\/p>\nOne of the goals was to meet people, tell stories and make connections.<\/span><\/i><\/p>\nI didn't have a predefined plan, but my passion was the dissemination of food sustainability, communicating food, all through real life stories.<\/span><\/i><\/p>\nAt first I wanted to explore the theme of sustainability and I took steps to find a job in this area, orbiting the Pollenzo galaxy.<\/span><\/i><\/p>\n\u00a0In the early days, I worked at Eataly, therefore in the field of event organization, and little by little I built my network. If I made it, it means that the opportunities were there, and I took them!<\/span><\/i><\/p>\n![\"\"](\"https:\/\/www.unisg.it\/assets\/parla-sostenibile-9788884997951.jpg\")
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How was PARLA SUSTAINABLE born?
\n<\/strong>Parla Sostenibile was born during the period of Covid: it was a turning point for me, despite being a moment of difficulty.<\/span><\/i><\/p>\nIn the midst of the pandemic, in the place where I had just started working, on an agritourism estate where I was in charge of education and communication, I went into layoffs, as happened in many other companies at that time.<\/span><\/i><\/p>\nAnd here I started creating what I had been thinking about for some time: I opened my Instagram profile to talk about the world of food according to my approach and style.<\/span><\/i><\/p>\nMy community gradually grew and asked me to deal with sustainability in the round: not only how to eat, but also how to behave in a sustainable way.<\/span><\/i><\/p>\nAfter an intense branding and research work, I chose to call myself PARLA SoSTENIBILE so that it could work and have a broad range.<\/span><\/i><\/p>\nMy goal is to broaden the field and bring the lexicon of sustainability from food to various lifestyles. In a word, I chose to do 'Edutainment', to educate while having fun. This was successful and allowed me to stand out from the others: they liked my approach, being clear and informed, but also saying things lightly.<\/span><\/i><\/p>\nToday my followers are 85% women, aged between 18-40 years old.<\/span><\/i><\/p>\nWhat are your projects now? What are you working on?
\n<\/strong>I'm continuing to study and I'm attending a Master's degree at the University of Pisa in sustainable development and climate change: for me, education is a lifelong pursuit and I want to keep learning.<\/span><\/i><\/p>\nBut the very fresh news is the publication of my first book, for the types of Slow Food Editore, which comes out in bookstores on May 10th.<\/span><\/i><\/p>\nThe idea came from Slow Food; they contacted me and proposed to publish with them.<\/span><\/i><\/p>\nIt was an exciting experience. Initially, I was worried that I would not have the patience to write down all the ideas I wanted to express. However, the process went smoothly, and I realized that I needed to record the vast amount of information that I produce and process. Writing a book is obviously different from creating videos and IG posts. I am satisfied with the result because I believe that I managed to infuse the book with humor and liveliness, using lots of images, graphs, and keywords.<\/span><\/i><\/p>\n\u00a0Above all I want to say that it is a book accessible to all and easy to read.<\/span><\/i><\/p>\nHow do you feel about talking about challenging topics: have you ever feared receiving criticism from the scientific community?
\n<\/strong>Maybe at the beginning, but I've actually learned how to communicate better, I have a way that avoids and prevents criticism.<\/span><\/i><\/p>\nWhen I talk about scientific topics, I either put them in a metaphors of everyday life, or I abstract a small part and talk only about that. On social media I talk about one topic at a time, a small pill.<\/span><\/i><\/p>\nI'm not an activist, but I want to communicate environmental issues. I've always tried to maintain a popular and informative profile.<\/span><\/i><\/p>\n![\"\"](\"https:\/\/www.unisg.it\/assets\/Silvia_Moroni_portrait.webp\")
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Among the courses and teachers you have had in Pollenzo, who has influenced you the most?
\n<\/strong>I still keep a UNISG folder that contains all the material of the Master\u2019s program and notes on the courses that had particularly interested me: one of these is the course of Prof. Colin Sage on climate change and food sustainability, whose handouts I used a lot!<\/span><\/i><\/p>\nHow do you define your work today Silvia Moroni aka PARLA SOSTENIBILE?
\n<\/strong>I am currently a freelancer in the communication industry: I am part of a green-themed talent agency that represents content creators who specialize in sustainability.<\/span><\/i><\/p>\nSometimes I have some collaborations with schools where I teach sustainability in primary school classes.<\/span><\/i><\/p>\nI have recently become a brand ambassador for the European Commission in the context of the sustainable and circular textile strategy, and I am proud of it. . In fact, I am working on a campaign to make Italian and European citizens aware of sustainable fashion.<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"How was your vocation for communication born and how did you choose UNISG? I come from the world of the word, of storytelling and for me communication is an innate action. Mine was a purely humanistic education: after a three-year degree in Modern Literature in Florence and a master's degree in Italian Studies and Linguistic […]<\/p>\n","protected":false},"author":22331,"featured_media":0,"parent":39213,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"content-page.php","meta":{"_seopress_robots_primary_cat":"0","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"class_list":["post-70562","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.unisg.it\/en\/wp-json\/wp\/v2\/pages\/70562","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.unisg.it\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.unisg.it\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.unisg.it\/en\/wp-json\/wp\/v2\/users\/22331"}],"replies":[{"embeddable":true,"href":"https:\/\/www.unisg.it\/en\/wp-json\/wp\/v2\/comments?post=70562"}],"version-history":[{"count":3,"href":"https:\/\/www.unisg.it\/en\/wp-json\/wp\/v2\/pages\/70562\/revisions"}],"predecessor-version":[{"id":70567,"href":"https:\/\/www.unisg.it\/en\/wp-json\/wp\/v2\/pages\/70562\/revisions\/70567"}],"up":[{"embeddable":true,"href":"https:\/\/www.unisg.it\/en\/wp-json\/wp\/v2\/pages\/39213"}],"wp:attachment":[{"href":"https:\/\/www.unisg.it\/en\/wp-json\/wp\/v2\/media?parent=70562"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"\"](\"https:\/\/www.unisg.it\/assets\/ParlaSostenibile-foto-1024x1024.jpg\")
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