{"id":64866,"date":"2022-06-29T10:12:54","date_gmt":"2022-06-29T08:12:54","guid":{"rendered":"https:\/\/www.unisg.it\/?page_id=64866"},"modified":"2022-07-07T17:51:42","modified_gmt":"2022-07-07T15:51:42","slug":"giovanni-giorgi-from-pollenzo-to-berlins-food-art-week-now-marketer-at-choco","status":"publish","type":"page","link":"https:\/\/www.unisg.it\/en\/alumni-network\/stories\/giovanni-giorgi-from-pollenzo-to-berlins-food-art-week-now-marketer-at-choco\/","title":{"rendered":"Giovanni Giorgi, from Pollenzo to Berlin\u2019s Food Art week, now Marketer at Choco"},"content":{"rendered":"<p><img alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-64869 size-full\" src=\"https:\/\/www.unisg.it\/assets\/image_6487327-1-1-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1755\" srcset=\"https:\/\/www.unisg.it\/assets\/image_6487327-1-1-scaled.jpg 2560w, https:\/\/www.unisg.it\/assets\/image_6487327-1-1-300x206.jpg 300w, https:\/\/www.unisg.it\/assets\/image_6487327-1-1-1024x702.jpg 1024w, https:\/\/www.unisg.it\/assets\/image_6487327-1-1-768x527.jpg 768w, https:\/\/www.unisg.it\/assets\/image_6487327-1-1-1536x1053.jpg 1536w, https:\/\/www.unisg.it\/assets\/image_6487327-1-1-2048x1404.jpg 2048w, https:\/\/www.unisg.it\/assets\/image_6487327-1-1-800x548.jpg 800w, https:\/\/www.unisg.it\/assets\/image_6487327-1-1-400x274.jpg 400w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<h6 style=\"text-align: center;\"><span style=\"font-weight: 400;\">\u00a9<\/span><span style=\"font-weight: 400;\">Andr\u00e9s Gonz\u00e1lez Hidalgo<\/span><\/h6>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><strong>How was your passion for gastronomy born and what brought you to Pollenzo in 2014?<\/strong><br \/>\nI think my passion for food was born out of wanting to prove to be a good cook. My parents used to get home late from work and preparing a good meal was a way to make a nice atmosphere after a stressful day, but also to challenge myself.<\/span><span style=\"font-weight: 400;\"> I\u2019d say the fact that food can save your day is the main aspect that made me develop a passion for it<\/span><span style=\"font-weight: 400;\">. Later in 2014, I started reading a few books about food and sustainability, such as \u201c<\/span><i><span style=\"font-weight: 400;\">Good, clean, and fair<\/span><\/i><span style=\"font-weight: 400;\">\u201d by Carlo Petrini, which helped me open my eyes on today\u2019s world and radically change many of my\u00a0 habits.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Can you summarize your experiences that led you to the <a href=\"https:\/\/www.unisg.it\/en\/programs-admissions\/master-new-food-thinking\/\" target=\"_blank\" rel=\"noopener\">Master of Gastronomy: Creativity, Ecology and Education<\/a> (evolved into its newest edition into Master in New Food Thinking)?<\/strong><br \/>\n<\/span><span style=\"font-weight: 400;\">I signed<\/span> <span style=\"font-weight: 400;\">up for this master's program in 2018 for its first edition, right after the undergraduate program, mainly because I was into the topic of food connected to art. <\/span><span style=\"font-weight: 400;\">At first I wanted to become a gastronomic journalist, but during the masters I had the chance to discover new examples of careers that made me reconsider my path<\/span><span style=\"font-weight: 400;\">, for example, event management in the area of arts and culture, but also diplomacy and politics.<\/span><span style=\"font-weight: 400;\"> I\u2019d say that the main reason why I decided to keep studying was to gain as much inspiration as possible before starting my career, and I actually think it was a great choice.<\/span><\/p>\n<p><img alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"wp-image-64864 size-full aligncenter\" src=\"https:\/\/www.unisg.it\/assets\/image_6483441-1.jpg\" alt=\"\" width=\"530\" height=\"350\" srcset=\"https:\/\/www.unisg.it\/assets\/image_6483441-1.jpg 530w, https:\/\/www.unisg.it\/assets\/image_6483441-1-300x198.jpg 300w, https:\/\/www.unisg.it\/assets\/image_6483441-1-400x264.jpg 400w\" sizes=\"auto, (max-width: 530px) 100vw, 530px\" \/><\/p>\n<h6 style=\"text-align: center;\"><span style=\"font-weight: 400;\">\u00a9<\/span><span style=\"font-weight: 400;\">Jochen Peperoni. Plastic and Water project - Food Art Week in collaboration with BSR.\u00a0<\/span><\/h6>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><strong>What values has this master given you that you bring in your everyday life and at work?<\/strong><br \/>\n<\/span><span style=\"font-weight: 400;\">It gave me more elements to understand how to build a brand in the area of gastronomy and sustainability. <\/span><span style=\"font-weight: 400;\">Working in marketing at a food tech startup, the master gave me an advantage of having industry knowledge, it made me faster in finding new ideas and also more confident in managing projects,<\/span><span style=\"font-weight: 400;\"> especially thanks to the group works and internship. In fact, <\/span><span style=\"font-weight: 400;\">I moved to Berlin in 2019 to help artist and activist Tain\u00e1 Guedes with various initiatives, including the <\/span><a href=\"https:\/\/instagram.com\/foodartweek?igshid=YmMyMTA2M2Y=\"><span style=\"font-weight: 400;\">Food Art Week<\/span><\/a><span style=\"font-weight: 400;\">, an event focusing on environmental topics<\/span><span style=\"font-weight: 400;\">. During this time I had the chance to do many things, including logistics and marketing, or even a small art performance together with another student.<\/span><span style=\"font-weight: 400;\"> At a personal level, all of this had a huge impact on me, especially because I learned how important it is for me to work in more than one specific area and do things that are out of my comfort zone.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>What is it like to work in a food tech startup and what are the main problems you face?<\/strong><br \/>\n<\/span><span style=\"font-weight: 400;\">My current job at <\/span><a href=\"https:\/\/choco.com\/de\/en\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Choco<\/span><\/a><span style=\"font-weight: 400;\"> \u2014 an ordering app and software connecting foodservice operators with their suppliers \u2014 is exciting, especially because from the very beginning I had, once again, the chance to work at many different things, rather than focusing on one single function. Today our platform helps thousands of chefs, restaurant managers, and food vendors save time (and food) in their business operations so the most challenging aspect for me and my team at the moment is finding the right balance between growing our user-base while leveraging the existing community, but this continues giving us new opportunities at an international level.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>What would you recommend to those who want to undertake a similar path?<\/strong><br \/>\n<\/span>To gain <i>hard skills <\/i>as much as they can and follow the example of a good industry-leader.<\/p>\n<p><img alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-64885 size-full\" src=\"https:\/\/www.unisg.it\/assets\/WhatsApp-Image-2022-06-29-at-10.51.58.jpeg\" alt=\"\" width=\"960\" height=\"640\" srcset=\"https:\/\/www.unisg.it\/assets\/WhatsApp-Image-2022-06-29-at-10.51.58.jpeg 960w, https:\/\/www.unisg.it\/assets\/WhatsApp-Image-2022-06-29-at-10.51.58-300x200.jpeg 300w, https:\/\/www.unisg.it\/assets\/WhatsApp-Image-2022-06-29-at-10.51.58-768x512.jpeg 768w, https:\/\/www.unisg.it\/assets\/WhatsApp-Image-2022-06-29-at-10.51.58-800x533.jpeg 800w, https:\/\/www.unisg.it\/assets\/WhatsApp-Image-2022-06-29-at-10.51.58-400x267.jpeg 400w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/p>\n<h6 style=\"text-align: center;\"><i>ButterLove<\/i>\u00a0- Giovanni Giorgi's performance at the MOGCEE\u00a0with Marije Vogelzang<\/h6>\n","protected":false},"excerpt":{"rendered":"<p>\u00a9Andr\u00e9s Gonz\u00e1lez Hidalgo &nbsp; How was your passion for gastronomy born and what brought you to Pollenzo in 2014? I think my passion for food was born out of wanting to prove to be a good cook. My parents used to get home late from work and preparing a good meal was a way to [&hellip;]<\/p>\n","protected":false},"author":22331,"featured_media":64864,"parent":39213,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"content-page.php","meta":{"_seopress_robots_primary_cat":"0","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"class_list":["post-64866","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.unisg.it\/en\/wp-json\/wp\/v2\/pages\/64866","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.unisg.it\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.unisg.it\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.unisg.it\/en\/wp-json\/wp\/v2\/users\/22331"}],"replies":[{"embeddable":true,"href":"https:\/\/www.unisg.it\/en\/wp-json\/wp\/v2\/comments?post=64866"}],"version-history":[{"count":9,"href":"https:\/\/www.unisg.it\/en\/wp-json\/wp\/v2\/pages\/64866\/revisions"}],"predecessor-version":[{"id":65079,"href":"https:\/\/www.unisg.it\/en\/wp-json\/wp\/v2\/pages\/64866\/revisions\/65079"}],"up":[{"embeddable":true,"href":"https:\/\/www.unisg.it\/en\/wp-json\/wp\/v2\/pages\/39213"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.unisg.it\/en\/wp-json\/wp\/v2\/media\/64864"}],"wp:attachment":[{"href":"https:\/\/www.unisg.it\/en\/wp-json\/wp\/v2\/media?parent=64866"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}