{"id":46173,"date":"2019-05-17T11:50:40","date_gmt":"2019-05-17T09:50:40","guid":{"rendered":"https:\/\/www.unisg.it\/?page_id=46173"},"modified":"2019-05-17T11:56:50","modified_gmt":"2019-05-17T09:56:50","slug":"master-archive","status":"publish","type":"page","link":"https:\/\/www.unisg.it\/en\/programs-admissions__trashed\/master-wine\/master-archive\/","title":{"rendered":"Master Archive"},"content":{"rendered":"
\n \n \n Master in Wine Culture, Communication & Management 2018 <\/span>\n
\n <\/span>\n <\/span>\n <\/div>\n <\/a>\n
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\n <\/p>\n

Designed to train <\/span>wine tellers<\/b> and <\/span>wine \u00a0ambassadors<\/b> who <\/span>market<\/b> wine with <\/span>storytelling<\/b> based on its <\/span>enological, agricultural, environmenta<\/b>l<\/span> and<\/span> cultural <\/b>complexity.<\/span><\/p>\n

They will be\u00a0<\/span>grapevine cultivation<\/b>, <\/span>wine culture and winemaking<\/b> professionals with the skills to generate <\/span>new marketing strategies <\/b>and <\/span>manage<\/b> product <\/span>innovation<\/b>.<\/span><\/p>\n

This Master combines <\/span>classes<\/b>, <\/span>tastings<\/b>, <\/span>visits<\/b> to wineries and vineyards and <\/span>study trips <\/b>plus <\/span>meetings<\/b> led by <\/span>Italian and international personalities <\/b>from enology, agronomy, wine culture and wine management.<\/span><\/p>\n

Designed with the <\/span>Wine Bank <\/b>and <\/span>Slow Food\u2019s Slow Wine <\/b>and taught in a<\/span> UNESCO castle<\/b> in the <\/span>Langhe<\/b>.<\/span><\/p>\n

Group:<\/strong> maximum <\/span>25<\/span> students
\n<\/span> Attendance:<\/strong> mandatory
\n<\/span>Program language: <\/strong>English<\/span><\/p>\n

Program direction:\u00a0<\/strong>Prof. Michele A. Fino<\/a><\/p>\n

<\/h4>\n

Subject Areas<\/h4>\n
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Three areas will be explored during the Master program\u00a0in Wine Culture, Communication & Management<\/strong>:<\/p>\n

I \u2013 Wine Culture
\n<\/b>Students learn about wine\u2019s millennia-old history and the winemaking process, with a focus on Italy, once known as\u00a0Enotria<\/i>, the land of wine.<\/p>\n