{"id":108195,"date":"2026-03-28T12:42:46","date_gmt":"2026-03-28T11:42:46","guid":{"rendered":"https:\/\/www.unisg.it\/course\/msc-in-food-industry-management\/piano-di-studio2\/"},"modified":"2026-05-03T17:07:47","modified_gmt":"2026-05-03T15:07:47","slug":"study-plan","status":"publish","type":"course","link":"https:\/\/www.unisg.it\/en\/course\/msc-in-food-industry-management\/study-plan\/","title":{"rendered":"Study Plan"},"content":{"rendered":"<div class=\"oi-block oi-block-hero-small\" ><div class=\"hero\">\n            <div class=\"image-container\">\n                            <img decoding=\"async\" width=\"1600\" height=\"610\" src=\"https:\/\/www.unisg.it\/assets\/desktop_MscFoodIndustry_header_1600x610px.jpg\" class=\"featured-image\" alt=\"Study Plan\" loading=\"lazy\" srcset=\"https:\/\/www.unisg.it\/assets\/desktop_MscFoodIndustry_header_1600x610px.jpg 1600w, https:\/\/www.unisg.it\/assets\/desktop_MscFoodIndustry_header_1600x610px-300x114.jpg 300w, https:\/\/www.unisg.it\/assets\/desktop_MscFoodIndustry_header_1600x610px-1024x390.jpg 1024w, https:\/\/www.unisg.it\/assets\/desktop_MscFoodIndustry_header_1600x610px-768x293.jpg 768w, https:\/\/www.unisg.it\/assets\/desktop_MscFoodIndustry_header_1600x610px-1536x586.jpg 1536w, https:\/\/www.unisg.it\/assets\/desktop_MscFoodIndustry_header_1600x610px-800x305.jpg 800w, https:\/\/www.unisg.it\/assets\/desktop_MscFoodIndustry_header_1600x610px-400x153.jpg 400w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/>                                        <div class=\"dark-layer\"><\/div>\n                    <\/div>\n    \n    <div class=\"container h-100\">\n        <div class=\"d-flex h-100\">\n            <div class=\"my-auto content-container\">\n                                    <h1 class=\"mb-0 title \">Study Plan<\/h1>\n                                            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n    <div class=\"container py-3\">\n        <div class=\"oi-block oi-block-layout-breadcrumb\" ><div class=\"oi-breadcrumb \">\n                <nav class=\"oi-breadcrumb-nav\">\n                    <ol class=\"oi-breadcrumb-list\" itemscope itemtype=\"http:\/\/schema.org\/BreadcrumbList\">\n                        <li class=\"oi-breadcrumb-item\" itemprop=\"itemListElement\" itemscope itemtype=\"http:\/\/schema.org\/ListItem\">\n                <a title=\"Home\" itemprop=\"item\" href=\"https:\/\/www.unisg.it\/en\/\" class=\"\">\n                    <span itemprop=\"name\">Home<\/span>\n                <\/a>\n                <meta itemprop=\"position\" content=\"1\" \/>\n            <\/li>\n                    <\/ol>\n                <\/nav>\n            <\/div><\/div>    <\/div>\n<\/div>\n\n    <div class=\"oi-block oi-block-layout-space \" style=\"--oi-block-space-xs:60px; --oi-block-space-sm:75px; --oi-block-space-md:90px; --oi-block-space-lg:90px; --oi-block-space-xl:120px; --oi-block-space-xxl:80px\"><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"oi-block oi-block-layout-container container\" style=\"\"  >\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-86e2338fb2f87da13ad2e7ee775d83cd\">YEAR I<\/h2>\n\n\n    <div class=\"oi-block oi-block-layout-space \" style=\"--oi-block-space-xs:30px; --oi-block-space-sm:30px; --oi-block-space-md:30px; --oi-block-space-lg:30px; --oi-block-space-xl:30px; --oi-block-space-xxl:30px\"><\/div>\n\n\n    <div class=\"oi-block oi-block-layout-row row  justify-content-end\">\n        \n<div class=\"oi-block oi-block-layout-row-column col-12 col-sm-12 col-md-12 col-lg-10 col-xl-10 col-xxl-10\" style=\"\" >\n<div class=\"oi-block oi-block-collapse\" ><div id=\"\" class=\"collapse-main \">\n    <a class=\"collapse-toggle\" data-bs-toggle=\"collapse\" href=\"#collapse-block-8183\" role=\"button\" aria-label=\"Economic Scenario Analysis\" aria-expanded=\"false\">\n        <span class=\"h5 mb-0 fw-bold link-label\">\n            Economic Scenario Analysis        <\/span>\n        <div class=\"plus\">\n            <span><\/span>\n            <span><\/span>\n        <\/div>\n    <\/a>\n    <div id=\"collapse-block-8183\" class=\"collapse \" >\n        <div class=\"collapse-body\">\n            \n\n<p class=\"has-link-color wp-elements-84287c066765bc23840b1d463dc115ca wp-block-paragraph\"><em>Professor: <a href=\"https:\/\/www.unisg.it\/en\/docenti\/donatella-saccone\/\" target=\"_blank\" rel=\"noreferrer noopener\">Donetalla Saccone<\/a><\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The course prepares students to analyze global markets, the sustainability of food systems, and international socio-economic trends. It equips them to work for companies, research centers, institutions, international organizations, and NGOs. <br><br><span style=\"text-decoration: underline;\">By the end of the course, students will be able to:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Interpret the global macroeconomic framework in which food professionals operate<\/li>\n\n\n\n<li>Understand the economic, social, and environmental aspects of sustainable development, particularly in relation to global food systems<\/li>\n\n\n\n<li>Develop critical thinking and view the food sector as part of a more complex socio-economic system<\/li>\n\n\n\n<li>Identify strategies and policies to create socio-economic value in both local and global food supply chains, thereby enhancing their sustainability<\/li>\n<\/ul>\n\n        <\/div>\n    <\/div>\n<\/div><\/div>\n\n<div class=\"oi-block oi-block-collapse\" ><div id=\"\" class=\"collapse-main \">\n    <a class=\"collapse-toggle\" data-bs-toggle=\"collapse\" href=\"#collapse-block-9307\" role=\"button\" aria-label=\"Food Industry Strategic Management\" aria-expanded=\"false\">\n        <span class=\"h5 mb-0 fw-bold link-label\">\n            Food Industry Strategic Management        <\/span>\n        <div class=\"plus\">\n            <span><\/span>\n            <span><\/span>\n        <\/div>\n    <\/a>\n    <div id=\"collapse-block-9307\" class=\"collapse \" >\n        <div class=\"collapse-body\">\n            \n\n<p class=\"has-link-color wp-elements-14d3ff44c32e4b1334a2cbe76599a1f5 wp-block-paragraph\"><em>Professor: <a href=\"https:\/\/www.unisg.it\/en\/docenti\/carmine-garzia-2\/\" target=\"_blank\" rel=\"noreferrer noopener\">Carmine Garzia<\/a><\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This course aims to provide operational tools for advanced analysis of the competitive system and the definition of business strategies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"text-decoration: underline;\">In particular, the following topics will be covered:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Industry analysis and entry strategies&nbsp;<\/li>\n\n\n\n<li>Demand segmentation and strategic positioning&nbsp;<\/li>\n\n\n\n<li>Development processes of strategic resources<\/li>\n\n\n\n<li>Strategic innovation and evolution of business models<\/li>\n<\/ul>\n\n        <\/div>\n    <\/div>\n<\/div><\/div>\n\n<div class=\"oi-block oi-block-collapse\" ><div id=\"\" class=\"collapse-main \">\n    <a class=\"collapse-toggle\" data-bs-toggle=\"collapse\" href=\"#collapse-block-817\" role=\"button\" aria-label=\"Data Analysis for Strategic Decision\" aria-expanded=\"false\">\n        <span class=\"h5 mb-0 fw-bold link-label\">\n            Data Analysis for Strategic Decision        <\/span>\n        <div class=\"plus\">\n            <span><\/span>\n            <span><\/span>\n        <\/div>\n    <\/a>\n    <div id=\"collapse-block-817\" class=\"collapse \" >\n        <div class=\"collapse-body\">\n            \n\n<p class=\"wp-block-paragraph\"><em>Professor: Jost Reinhold<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The course focuses on quantitative analyses for business decisions using the main statistical analysis software and fully leveraging the potential of new AI-based computing technologies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"text-decoration: underline;\">By the end of the course, the student will be able to:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Conduct data mining on the main professional-use databases&nbsp;<\/li>\n\n\n\n<li>Proficiently utilize the primary statistical software<\/li>\n\n\n\n<li>Dislay data, including through interactive dashboards<\/li>\n\n\n\n<li>Perform econometric-type analysis<\/li>\n<\/ul>\n\n        <\/div>\n    <\/div>\n<\/div><\/div>\n\n<div class=\"oi-block oi-block-collapse\" ><div id=\"\" class=\"collapse-main \">\n    <a class=\"collapse-toggle\" data-bs-toggle=\"collapse\" href=\"#collapse-block-8484\" role=\"button\" aria-label=\"Critical Thinking for the Future of Food\" aria-expanded=\"false\">\n        <span class=\"h5 mb-0 fw-bold link-label\">\n            Critical Thinking for the Future of Food        <\/span>\n        <div class=\"plus\">\n            <span><\/span>\n            <span><\/span>\n        <\/div>\n    <\/a>\n    <div id=\"collapse-block-8484\" class=\"collapse \" >\n        <div class=\"collapse-body\">\n            \n\n<p class=\"has-link-color wp-elements-fe51dcf05221ab39988b521fba28a843 wp-block-paragraph\"><em>Professors: <a href=\"https:\/\/www.unisg.it\/en\/docenti\/nicola-perullo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nicola Perullo<\/a>, <a href=\"https:\/\/www.unisg.it\/en\/docenti\/elena-mancioppi\/\" target=\"_blank\" rel=\"noreferrer noopener\">Elena Mancioppi<\/a><\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This course prepares students for professional fields in gastronomic criticism, communication, and the promotion of high-quality food according to models of innovation, linguistic, and conceptual experimentation. It also prepares them for research fields in the philosophy of food, ecogastronomy, and the humanities.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"text-decoration: underline;\">By the end of this course, students will be able to:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Understand, elaborate on, and critically operate on themes of taste, quality, gastronomic enhancement, and perception, as well as food culture;<\/li>\n\n\n\n<li>Navigate the universe of new gastronomy trends and the environments of avant-garde and culinary creativity, assuming managerial responsibilities in the field of high-quality dining and professional enogastronomic communication.<\/li>\n<\/ul>\n\n        <\/div>\n    <\/div>\n<\/div><\/div>\n\n<div class=\"oi-block oi-block-collapse\" ><div id=\"\" class=\"collapse-main \">\n    <a class=\"collapse-toggle\" data-bs-toggle=\"collapse\" href=\"#collapse-block-5958\" role=\"button\" aria-label=\"Sustainability Assessment &amp; Reporting\" aria-expanded=\"false\">\n        <span class=\"h5 mb-0 fw-bold link-label\">\n            Sustainability Assessment &amp; Reporting        <\/span>\n        <div class=\"plus\">\n            <span><\/span>\n            <span><\/span>\n        <\/div>\n    <\/a>\n    <div id=\"collapse-block-5958\" class=\"collapse \" >\n        <div class=\"collapse-body\">\n            \n\n<p class=\"wp-block-paragraph\"><em>Professor: Vinceza Vota<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"text-decoration: underline;\">This course prepares students to:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Understand the role of biodiversity and ecological relationships in food systems.<\/li>\n\n\n\n<li>Discuss the importance of complexity and diversity in socio-ecological systems and in the management of natural resources for sustainable food systems rooted in biological and cultural diversity.<\/li>\n\n\n\n<li>Examine the complex relationships that exist between what we eat and the health of the Planet in the Anthropocene.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"text-decoration: underline;\">By the end of this course, students will be able to:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Develop strategies for creating sustainable food systems and consider changes in the relationship between our diet and the planet we inhabit.<\/li>\n\n\n\n<li>Understand and analyze the biological and ecological aspects that underlie gastronomic productions.<\/li>\n\n\n\n<li>Understand the role of humans in the Earth\u2019s ecosystem and stimulate critical and interdisciplinary thinking on topics such as the conservation of biological and cultural diversity and sustainability in food production.<\/li>\n\n\n\n<li>Articulate gastronomic discourses on solid knowledge of biodiversity and ecology.<\/li>\n<\/ul>\n\n        <\/div>\n    <\/div>\n<\/div><\/div>\n\n<div class=\"oi-block oi-block-collapse\" ><div id=\"\" class=\"collapse-main \">\n    <a class=\"collapse-toggle\" data-bs-toggle=\"collapse\" href=\"#collapse-block-6755\" role=\"button\" aria-label=\"Advanced Food and Trade Law\" aria-expanded=\"false\">\n        <span class=\"h5 mb-0 fw-bold link-label\">\n            Advanced Food and Trade Law        <\/span>\n        <div class=\"plus\">\n            <span><\/span>\n            <span><\/span>\n        <\/div>\n    <\/a>\n    <div id=\"collapse-block-6755\" class=\"collapse \" >\n        <div class=\"collapse-body\">\n            \n\n<p class=\"has-link-color wp-elements-f92afac7bc6ac5485b73b007bc7ca687 wp-block-paragraph\"><em>Professors: <a href=\"https:\/\/www.unisg.it\/en\/docenti\/michele-antonio-fino\/\" target=\"_blank\" rel=\"noreferrer noopener\">Michele Antonio Fino<\/a> &amp;<a href=\"https:\/\/www.unisg.it\/en\/docenti\/lorenzo-bairati\/\" target=\"_blank\" rel=\"noreferrer noopener\"> Lorenzo Bairati<\/a><\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This course prepares students to navigate the European and international legal frameworks concerning agriculture and its support, quality productions, food labelling, the rules of merchandise exchange, and intellectual protection at the European and international levels.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The course is divided into two sections:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">After the first section, students will understand the rules governing the EU\u2019s community aid from the first and second pillars. They will also recognize the conceptual evolution of this system. In addition, they will develop a thorough understanding of the current regulation, its historical evolution, and its relation to quality regimes such as organic, STG, PGI, and PDO. Lastly, they will gain extensive knowledge of the food labeling regulatory system.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">After completing the second section, students will understand the mechanisms that regulate the free movement of goods within the EU. They will also understand the European model of food safety, in comparison with the American system. Furthermore, they will gain knowledge of international protection mechanisms for Geographical Indications (GIs) through the TRIPs agreements under the World Trade Organization (WTO).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This will equip students with the ability to identify opportunities in food law for contemporary food enterprises, enabling them to use this knowledge responsibly in their company activities.<\/p>\n\n        <\/div>\n    <\/div>\n<\/div><\/div>\n\n<div class=\"oi-block oi-block-collapse\" ><div id=\"\" class=\"collapse-main \">\n    <a class=\"collapse-toggle\" data-bs-toggle=\"collapse\" href=\"#collapse-block-6301\" role=\"button\" aria-label=\"Future Foods and Ingredients\" aria-expanded=\"false\">\n        <span class=\"h5 mb-0 fw-bold link-label\">\n            Future Foods and Ingredients        <\/span>\n        <div class=\"plus\">\n            <span><\/span>\n            <span><\/span>\n        <\/div>\n    <\/a>\n    <div id=\"collapse-block-6301\" class=\"collapse \" >\n        <div class=\"collapse-body\">\n            \n\n<p class=\"has-link-color wp-elements-6daf3b81966c2ed9d8703088f7fe661f wp-block-paragraph\"><em>Professors: <a href=\"https:\/\/www.unisg.it\/en\/docenti\/gabriella-morini\/\" target=\"_blank\" rel=\"noreferrer noopener\">Gabriella Morini<\/a>, <a href=\"https:\/\/www.unisg.it\/en\/docenti\/maria-piochi\/\" target=\"_blank\" rel=\"noreferrer noopener\">Maria Piochi<\/a><\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Lecturers: Carol Povigna, Nahuel Burraco, Lorenzo Tirelli<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This course equips students to work in the food processing sector. This includes roles within public bodies, international organizations, and private entities engaged in food and beverage production, processing, and distribution, as well as catering services.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"text-decoration: underline;\">By the end of the course, students will be capable of:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Understanding the primary processes in food technology.<\/li>\n\n\n\n<li>Identifying and discussing how the production process affects the quality of the final product.<\/li>\n\n\n\n<li>Exploring sustainable strategies for innovation in food product transformation, focusing on aspects such as product quality, packaging systems, and reducing energy impacts of production.<\/li>\n<\/ul>\n\n        <\/div>\n    <\/div>\n<\/div><\/div>\n\n<div class=\"oi-block oi-block-collapse\" ><div id=\"\" class=\"collapse-main \">\n    <a class=\"collapse-toggle\" data-bs-toggle=\"collapse\" href=\"#collapse-block-8566\" role=\"button\" aria-label=\"Sociology of Food Consumers\" aria-expanded=\"false\">\n        <span class=\"h5 mb-0 fw-bold link-label\">\n            Sociology of Food Consumers        <\/span>\n        <div class=\"plus\">\n            <span><\/span>\n            <span><\/span>\n        <\/div>\n    <\/a>\n    <div id=\"collapse-block-8566\" class=\"collapse \" >\n        <div class=\"collapse-body\">\n            \n\n<p class=\"has-link-color wp-elements-4828d0d41e306029ba82697b787e76df wp-block-paragraph\"><em>Professor: <a href=\"https:\/\/www.unisg.it\/en\/docenti\/maria-giovanna-onorati\/\" target=\"_blank\" rel=\"noreferrer noopener\">Maria Giovanna Onorati<\/a><\/em><\/p>\n\n\n\n<p class=\"has-link-color wp-elements-f445d95e6510a60c63a874db5886d9de wp-block-paragraph\"><span style=\"text-decoration: underline;\">This course prepares students to work as brand or product consultants, especially in the following areas:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Exploration and analysis of the market from an international perspective, considering social and cultural contexts.<\/li>\n\n\n\n<li>Overseeing communication strategies of food media to promote products across different cultures and media.<\/li>\n\n\n\n<li>Conducting food education and consumer research in educational and university settings, organizations, and associations.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Furthermore, the course equips students for roles in corporate or public policy sectors related to social inclusion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"text-decoration: underline;\">By the course\u2019s end, students will be able to:<\/span><\/p>\n\n\n\n<p class=\"has-link-color wp-elements-de28e3de428f60c555d046698b57670a wp-block-paragraph\">Utilizing theories of consumption and models of human motivational values in surveys.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Comprehending consumption within social and cultural contexts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Acknowledging the values that shape consumption choices and situating them within a global context.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Distinguishing global food consumer types.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Identifying and analyzing social, gender, generational, or ethnic\/cultural gaps in consumption and in the portrayal of consumption models by brands.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Comparing social contexts from a cross-cultural viewpoint.<\/p>\n\n        <\/div>\n    <\/div>\n<\/div><\/div>\n\n\n<p class=\"has-link-color wp-elements-3419ddea26765dd078731113f747b1bb wp-block-paragraph\"><\/p>\n\n\n<div class=\"oi-block oi-block-collapse\" ><div id=\"\" class=\"collapse-main \">\n    <a class=\"collapse-toggle\" data-bs-toggle=\"collapse\" href=\"#collapse-block-7873\" role=\"button\" aria-label=\"Study Trip to Discover the Food Industry\" aria-expanded=\"false\">\n        <span class=\"h5 mb-0 fw-bold link-label\">\n            Study Trip to Discover the Food Industry        <\/span>\n        <div class=\"plus\">\n            <span><\/span>\n            <span><\/span>\n        <\/div>\n    <\/a>\n    <div id=\"collapse-block-7873\" class=\"collapse \" >\n        <div class=\"collapse-body\">\n            \n\n<p class=\"wp-block-paragraph\">Study trip to discover excellent Italian production companies, under the supervision of UNISG tutors. Opportunity to get to know and experience first-hand international leaders in the food sector<\/p>\n\n        <\/div>\n    <\/div>\n<\/div><\/div>\n\n<div class=\"oi-block oi-block-collapse\" ><div id=\"\" class=\"collapse-main \">\n    <a class=\"collapse-toggle\" data-bs-toggle=\"collapse\" href=\"#collapse-block-6092\" role=\"button\" aria-label=\"Field Experience: Innovation Project with UNISG Network Companies\" aria-expanded=\"false\">\n        <span class=\"h5 mb-0 fw-bold link-label\">\n            Field Experience: Innovation Project with UNISG Network Companies        <\/span>\n        <div class=\"plus\">\n            <span><\/span>\n            <span><\/span>\n        <\/div>\n    <\/a>\n    <div id=\"collapse-block-6092\" class=\"collapse \" >\n        <div class=\"collapse-body\">\n            \n\n<p class=\"wp-block-paragraph\">Progetto d\u2019innovazione condotto durante il semestre per conto di una delle aziende del network UNISG sotto la supervisione di un docente UNISG.<\/p>\n\n        <\/div>\n    <\/div>\n<\/div><\/div>\n<\/div>\n    <\/div>\n\n<\/div>\n\n    <div class=\"oi-block oi-block-layout-space \" style=\"--oi-block-space-xs:30px; --oi-block-space-sm:30px; --oi-block-space-md:30px; --oi-block-space-lg:30px; --oi-block-space-xl:30px; --oi-block-space-xxl:120px\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"oi-block oi-block-layout-container container\" style=\"\"  >\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-c5129561c1821f084d44fe76b8addf4e\">YEAR II<\/h2>\n\n\n    <div class=\"oi-block oi-block-layout-space \" style=\"--oi-block-space-xs:30px; --oi-block-space-sm:30px; --oi-block-space-md:30px; --oi-block-space-lg:30px; --oi-block-space-xl:30px; --oi-block-space-xxl:30px\"><\/div>\n\n\n    <div class=\"oi-block oi-block-layout-row row  justify-content-end\">\n        \n<div class=\"oi-block oi-block-layout-row-column col-12 col-sm-12 col-md-12 col-lg-10 col-xl-10 col-xxl-10\" style=\"\" >\n<div class=\"oi-block oi-block-collapse\" ><div id=\"\" class=\"collapse-main \">\n    <a class=\"collapse-toggle\" data-bs-toggle=\"collapse\" href=\"#collapse-block-8617\" role=\"button\" aria-label=\"Strategic Marketing for Food Industry\" aria-expanded=\"false\">\n        <span class=\"h5 mb-0 fw-bold link-label\">\n            Strategic Marketing for Food Industry        <\/span>\n        <div class=\"plus\">\n            <span><\/span>\n            <span><\/span>\n        <\/div>\n    <\/a>\n    <div id=\"collapse-block-8617\" class=\"collapse \" >\n        <div class=\"collapse-body\">\n            \n\n<p class=\"wp-block-paragraph\"><em>Professors: Michael Gibbert, Gizem Kadliogu<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The course aims to provide tools for managing the strategic marketing process in food &amp; beverage sector companies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"text-decoration: underline;\">The course will cover the following topics:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Consumer analysis, segmentation techniques<\/li>\n\n\n\n<li>Demand analysis, trend estimation, scenario development, and projections<\/li>\n\n\n\n<li>Innovation and development of new products<\/li>\n\n\n\n<li>Selection and management of distribution channels<\/li>\n\n\n\n<li>Management of promotional tools<\/li>\n\n\n\n<li>Management of communication campaigns and PR activities<\/li>\n<\/ul>\n\n        <\/div>\n    <\/div>\n<\/div><\/div>\n\n<div class=\"oi-block oi-block-collapse\" ><div id=\"\" class=\"collapse-main \">\n    <a class=\"collapse-toggle\" data-bs-toggle=\"collapse\" href=\"#collapse-block-9440\" role=\"button\" aria-label=\"Circular Economy for Food\" aria-expanded=\"false\">\n        <span class=\"h5 mb-0 fw-bold link-label\">\n            Circular Economy for Food        <\/span>\n        <div class=\"plus\">\n            <span><\/span>\n            <span><\/span>\n        <\/div>\n    <\/a>\n    <div id=\"collapse-block-9440\" class=\"collapse \" >\n        <div class=\"collapse-body\">\n            \n\n<p class=\"has-link-color wp-elements-a638c25e2c5c3faa4c855116c7377dad wp-block-paragraph\"><em>Professors: <a href=\"https:\/\/www.unisg.it\/en\/docenti\/franco-fassio\/\" target=\"_blank\" rel=\"noreferrer noopener\">Franco Fassio<\/a> &amp; <a href=\"https:\/\/www.unisg.it\/en\/docenti\/nadia-tecco\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nadia Tecco<\/a><\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This course prepares students to become professionals capable of analyzing markets from a systemic perspective, gathering, processing, and organizing information and data, and formulating and articulating project and operational hypotheses, with the aim of:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Identifying strategic guidelines for sustainable valorization and innovation within enterprises<\/li>\n\n\n\n<li>Making decisions to plan new systemic\/circular strategies across B2B, B2C, C2B, and C2C domains<\/li>\n\n\n\n<li>Managing the sustainable lifecycle of products and services<\/li>\n\n\n\n<li>Designing systemic, circular, and agroecological innovations for sustainable development<\/li>\n\n\n\n<li>Communicating about food products and services, considering their unique ecological, cultural, social, and sensory characteristics<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Using the tools from Systemic Design, Circular Economy for Food, and Agroecology, students will gain critical analysis skills and understand the context of production, distribution, and consumption from a problem-solving and systems thinking perspective. By the end of the course, students will be able to collect and interpret data, make judgments, and create scientific evaluations related to the food system and specific situations. They will also be able to propose project hypotheses for both micro and macro scenarios, and take on responsibilities in managerial, communication, and research and development areas.<\/p>\n\n        <\/div>\n    <\/div>\n<\/div><\/div>\n\n<div class=\"oi-block oi-block-collapse\" ><div id=\"\" class=\"collapse-main \">\n    <a class=\"collapse-toggle\" data-bs-toggle=\"collapse\" href=\"#collapse-block-6094\" role=\"button\" aria-label=\"International Study Trip\" aria-expanded=\"false\">\n        <span class=\"h5 mb-0 fw-bold link-label\">\n            International Study Trip        <\/span>\n        <div class=\"plus\">\n            <span><\/span>\n            <span><\/span>\n        <\/div>\n    <\/a>\n    <div id=\"collapse-block-6094\" class=\"collapse \" >\n        <div class=\"collapse-body\">\n            \n\n<p class=\"wp-block-paragraph\">International stdy trip to a European destination of primary importance for the food industry.<\/p>\n\n        <\/div>\n    <\/div>\n<\/div><\/div>\n<\/div>\n    <\/div>\n\n<\/div>\n\n    <div class=\"oi-block oi-block-layout-space \" style=\"--oi-block-space-xs:30px; --oi-block-space-sm:30px; --oi-block-space-md:30px; --oi-block-space-lg:30px; --oi-block-space-xl:30px; --oi-block-space-xxl:120px\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"oi-block oi-block-layout-container container\" style=\"\"  >\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-2538a9a37a8a8ce98ffb47153970c11d\">ELECTIVE COURSES<\/h2>\n\n\n    <div class=\"oi-block oi-block-layout-space \" style=\"--oi-block-space-xs:30px; --oi-block-space-sm:30px; --oi-block-space-md:30px; --oi-block-space-lg:30px; --oi-block-space-xl:30px; --oi-block-space-xxl:30px\"><\/div>\n\n\n    <div class=\"oi-block oi-block-layout-row row  justify-content-end\">\n        \n<div class=\"oi-block oi-block-layout-row-column col-12 col-sm-12 col-md-12 col-lg-10 col-xl-10 col-xxl-10\" style=\"\" >\n<div class=\"oi-block oi-block-collapse\" ><div id=\"\" class=\"collapse-main \">\n    <a class=\"collapse-toggle\" data-bs-toggle=\"collapse\" href=\"#collapse-block-1839\" role=\"button\" aria-label=\"Food Psychology and Consumer Neurosciences\" aria-expanded=\"false\">\n        <span class=\"h5 mb-0 fw-bold link-label\">\n            Food Psychology and Consumer Neurosciences        <\/span>\n        <div class=\"plus\">\n            <span><\/span>\n            <span><\/span>\n        <\/div>\n    <\/a>\n    <div id=\"collapse-block-1839\" class=\"collapse \" >\n        <div class=\"collapse-body\">\n            \n\n<p class=\"wp-block-paragraph\">TBD<\/p>\n\n        <\/div>\n    <\/div>\n<\/div><\/div>\n\n<div class=\"oi-block oi-block-collapse\" ><div id=\"\" class=\"collapse-main \">\n    <a class=\"collapse-toggle\" data-bs-toggle=\"collapse\" href=\"#collapse-block-437\" role=\"button\" aria-label=\"Food Innovation Lab\" aria-expanded=\"false\">\n        <span class=\"h5 mb-0 fw-bold link-label\">\n            Food Innovation Lab        <\/span>\n        <div class=\"plus\">\n            <span><\/span>\n            <span><\/span>\n        <\/div>\n    <\/a>\n    <div id=\"collapse-block-437\" class=\"collapse \" >\n        <div class=\"collapse-body\">\n            \n\n<p class=\"has-link-color wp-elements-083b926a2c0c31d6d6871262c4678c31 wp-block-paragraph\"><em>Professors: <a href=\"https:\/\/www.unisg.it\/en\/docenti\/carmine-garzia-2\/\" target=\"_blank\" rel=\"noreferrer noopener\">Carmine Garzia<\/a>, Gabriele Baima<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Food Innovation Lab aims to explore theories and methods regarding the identification, promotion, and development of traditional food around the world. The course prepares students to understand the main categories developed in the anthropological debate around the analysis of food heritage and apply them to institutions, businesses, and volunteerism. The course invites students to understand food as a sociocultural product through a didactic approach that includes lectures, workshops, and empirical research. Students will experience anthropological methods such as qualitative interviews and participant observation to find solutions to strengthen local food sustainability by empowering producers and educating consumers.<\/p>\n\n        <\/div>\n    <\/div>\n<\/div><\/div>\n\n<div class=\"oi-block oi-block-collapse\" ><div id=\"\" class=\"collapse-main \">\n    <a class=\"collapse-toggle\" data-bs-toggle=\"collapse\" href=\"#collapse-block-2841\" role=\"button\" aria-label=\"Start-Up &amp; Entrepreneurship Lab\" aria-expanded=\"false\">\n        <span class=\"h5 mb-0 fw-bold link-label\">\n            Start-Up &amp; Entrepreneurship Lab        <\/span>\n        <div class=\"plus\">\n            <span><\/span>\n            <span><\/span>\n        <\/div>\n    <\/a>\n    <div id=\"collapse-block-2841\" class=\"collapse \" >\n        <div class=\"collapse-body\">\n            \n\n<p class=\"wp-block-paragraph\"><em>Lecturers: Antonio Ambrosio, Pier Paolo Catucci<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The teaching aims to present the elements of an effective and comprehensive business plan (business plan) in its qualitative (competitor analysis, demand forecasting, product definition) and quantitative (forecasting financial and economic results) aspects. The teaching involves the development of an applied project of sustainable innovation in the food sector, based on the introduction of radical product and process innovations developed based on the skills acquired during the degree course.<\/p>\n\n        <\/div>\n    <\/div>\n<\/div><\/div>\n\n<div class=\"oi-block oi-block-collapse\" ><div id=\"\" class=\"collapse-main \">\n    <a class=\"collapse-toggle\" data-bs-toggle=\"collapse\" href=\"#collapse-block-2232\" role=\"button\" aria-label=\"Wine Innovation Lab\" aria-expanded=\"false\">\n        <span class=\"h5 mb-0 fw-bold link-label\">\n            Wine Innovation Lab        <\/span>\n        <div class=\"plus\">\n            <span><\/span>\n            <span><\/span>\n        <\/div>\n    <\/a>\n    <div id=\"collapse-block-2232\" class=\"collapse \" >\n        <div class=\"collapse-body\">\n            \n\n<p class=\"has-link-color wp-elements-337e387d5fda24ecde428a6c18f863ee wp-block-paragraph\"><em>Professoors: <a href=\"https:\/\/www.unisg.it\/en\/docenti\/michele-antonio-fino\/\" type=\"link\" id=\"https:\/\/www.unisg.it\/en\/docenti\/michele-antonio-fino\/\" target=\"_blank\" rel=\"noreferrer noopener\">Michele Antonio Fino<\/a> &amp; Eugenio Pomarici<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The course is dedicated to advanced marketing in the wine and spirits industry. Participants will have the opportunity to learn about consumer trends and product innovation, focusing on emerging phenomena that may change the industry\u2019s structure. <br><br>Participants will learn how to manage the product innovation process in the sector, starting from market analysis through developing the product concept and the related communication plan. A specific focus will be devoted to the topic of digital communication and the role of influencers in wine &amp; spirits consumption.<\/p>\n\n        <\/div>\n    <\/div>\n<\/div><\/div>\n<\/div>\n    <\/div>\n\n<\/div>\n\n    <div class=\"oi-block oi-block-layout-space \" style=\"--oi-block-space-xs:30px; --oi-block-space-sm:30px; --oi-block-space-md:30px; --oi-block-space-lg:30px; --oi-block-space-xl:30px; --oi-block-space-xxl:120px\"><\/div>\n<\/div>\n\n\n    <div class=\"oi-block oi-block-layout-space \" style=\"--oi-block-space-xs:60px; --oi-block-space-sm:75px; --oi-block-space-md:90px; --oi-block-space-lg:90px; --oi-block-space-xl:120px; --oi-block-space-xxl:80px\"><\/div>\n\n\n<div class=\"oi-block oi-block-layout-container container\" style=\"\"  >\n\n<p class=\"wp-block-paragraph\"><em><em>Course content may be subject to change. All courses will be taught in English. Some courses are organized into multiple modules.<\/em><\/em><\/p>\n\n<\/div>\n\n    <div class=\"oi-block oi-block-layout-space \" style=\"--oi-block-space-xs:30px; --oi-block-space-sm:30px; --oi-block-space-md:30px; --oi-block-space-lg:30px; --oi-block-space-xl:30px; --oi-block-space-xxl:120px\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":80532,"parent":108144,"menu_order":0,"template":"","meta":{"_seopress_robots_primary_cat":"0","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","show_footer_widget":true,"course_code":"","course_duration":"","course_start":"","course_apply_url":"","course_show_openday":true,"course_show_contact":true,"course_openday_text":"","course_contact_text":"","footnotes":""},"category-course":[],"class_list":["post-108195","course","type-course","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.unisg.it\/en\/wp-json\/wp\/v2\/course\/108195","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.unisg.it\/en\/wp-json\/wp\/v2\/course"}],"about":[{"href":"https:\/\/www.unisg.it\/en\/wp-json\/wp\/v2\/types\/course"}],"version-history":[{"count":17,"href":"https:\/\/www.unisg.it\/en\/wp-json\/wp\/v2\/course\/108195\/revisions"}],"predecessor-version":[{"id":111227,"href":"https:\/\/www.unisg.it\/en\/wp-json\/wp\/v2\/course\/108195\/revisions\/111227"}],"up":[{"embeddable":true,"href":"https:\/\/www.unisg.it\/en\/wp-json\/wp\/v2\/course\/108144"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.unisg.it\/en\/wp-json\/wp\/v2\/media\/80532"}],"wp:attachment":[{"href":"https:\/\/www.unisg.it\/en\/wp-json\/wp\/v2\/media?parent=108195"}],"wp:term":[{"taxonomy":"category-course","embeddable":true,"href":"https:\/\/www.unisg.it\/en\/wp-json\/wp\/v2\/category-course?post=108195"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}