A call for change behind the counter: the power of dialogue in small food shops
Italian traditional grocers are dealing with a hard challenge. Since 1957, when the first supermarket came up with a revolutionary concept of food shop, small businesses all over the country have faced the breakout’s consequences of the so called “Esselunga” phenomena. Literally meaning “long S” – as much as the modern form of distribution has prospered -, this innovation has changed customer’s life condition and has allowed them to save money and time in doing their grocery shop…