Programs > Master in Food Culture and Communications 2012 > Program

Programs | Master in Food Culture and Communications | Program

Program

Starting in 2012, the Master in Food Culture and Communications will be divided into three streams, each focusing on a different set of themes related to gastronomy. All three will share a common core of course work, complemented by specialized material unique to that stream. Each, however, is designed for international students seeking an innovative approach to the study of food and foodways and the ways in which they are discussed and represented today.

The program offers a wide mix of in-class lessons, exercises, guided tastings, projects, and study trips in Italy and abroad to provide a multiexperiential understanding of both high-quality artisanal and industrial food products, as well as the necessary knowledge and expertise for communicating the history, ecology, technology, and social and cultural meanings of the food phenomena.

Instructors include internationally recognized scholars, journalists, and other gastronomy experts, including: Carole Counihan, Barny Haughton, Eric Holt-Giménez, Corby Kummer, Stuart Franklin, Anne Noble, Fabio Parasecoli, Carlo Petrini, Colin Sage, and others.

Through an approach that merges anthropology, history, ecology, food policy, tasting sessions, communications, and a wide range of other subjects, students acquire the tools for developing new conceptualisations, communications, and educational strategies within the realm of high-quality gastronomy. Graduates emerge ready for careers in community-based project management, education, marketing and public relations.

In addition to this breadth of study, each stream of the master also includes a distinct academic focus, falling into the following themes. (Note that the three streams of the program each have separate start dates.)

  • Master in Food Culture and Communications: Human Ecology and Sustainability
    (starting March 21, 2012)

    The Master in Master in Food Culture and Communications: Human Ecology and Sustainability will address the importance of social, economic, and environmental sustainability in food production and consumption networks, and especially the relevance of the human ecological approach for understanding how traditional knowledge shapes both small-scale production of high-quality local food and bio-cultural diversities and heritage as well.

    The human ecology area of the programme will focus on environmental studies, ethnobiology, and food polices.

    This area will analyse in particular how a deep understanding of traditional knowledge, beliefs and practises related to the natural environment is crucial for implementing a community-based and sustainable management of local resources as well as fostering good practices of production and consumption of organic local foods.

    The master will address also the role of women in local food systems, the concept of food sovereignty, the dynamic nature of local ecological knowledge, ethnobotany, agro-ecology, organic agriculture, migrants' food systems, and the relevance of all these in modern public health and nutritional policies.

    The scientific Director of the Master in Food Culture and Communications: Human Ecology and Sustainability is Professor Andrea Pieroni and the faculty of the Master’s program includes some university professors, experts in the field, such as: Lisa Price, Rick Stepp, Ina Vandebroek and others

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  • Master in Food Culture and Communications: Food, Place, and Identity
    (starting May 30, 2012)

    Food and food cultures can only be efficiently communicated with reference to place and identity. Whether we talk about urban food systems, zero mile food, traditional local productions, ethnic food, Japanese cuisine, or French wines we are always making reference to the relationship between food and place, and the meanings this bond inflates into food as well as places. As the notion of terroir so effectively conveys, it is the convergence of place, climate, local human knowledge and sensibilities that determines the quality of foods. This section explores the relationships between food, place, and identity from the perspective of food policy, geography, tourism, history and memory, and cultural artifacts that range from film to literature.

    Coursework includes an examination of the complexities of food systems and policies, from the local to the global, and a focus on Italian history and culture as relevant to illuminate the socially-constructed bond between food and place.

    The didactic Director of the Master in Food Culture and Communications: Food, Place and Identity is Professor Simone Cinotto and the faculty of the Master’s program includes some university professors, experts in the field, such as: Annie Hauck-Lawson, Tim Lang, Peter Scholliers and others

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  • Master in Food Culture and Communications: Media, Representations, and High-Quality Food
    (starting November 21, 2012)

    In order to effectively promote food culture, it becomes necessary to integrate a diversity of perspectives and bring together multiple professions that deal with food and communications. Today’s media are near-obsessed with food and its representations, yet a critical understanding of how we feed ourselves remains underdeveloped.

    Trends and fashions abound, further obscuring clarity of insight, while social uncertainty and food insecurity lead to unforeseen crises and market panic, contributing to the detriment of farmers and other food producers. Given the enormous responsibility that communications holds, these and other issues require a subtle and complex approach.

    The divergent needs and pathways of agriculture, distributors, and consumers add to the complexity, raising questions of convergence, collaboration, and professional ethics. This stream of the master is designed to build innovative and integrated communications skills, and contribute to improving the quality of food culture overall. Grounded in an ecosystem theory of communication, the program will immerse students in the issues facing professionals today, bringing together the roles of the journalist, educator, publicist, gastronome, and business manager.

    The didactic Director of the Master in Food Culture and Communications: Media, Representations and High Quality Food is Professor Pierluigi Basso and the faculty of the Master’s program includes some university professors, experts in the field, such as: Elena Esposito, Günther Küppers, Cristina Grasseni, Claudio Peri and others

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Each stream of the master comprises 90 university credits and leads to a 1st level Master degree. The language of instruction is English. The program lasts 12 months and a minimum of 80% attendance is required.


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